Google rolled out Google Local on Wednesday morning, the company’s revamped take on Places and location-based information. The launch teaches the old Places a few new tricks, including adding Google Local pages across other Google verticals like Maps, Search and Mobile. (via Google Local: The Search Giant’s More Social Answer to Places - Mike Isaac - Social - AllThingsD)
Source: allthingsd.com
Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions. (via Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles)
Source: Mashable
Don’t remove all those LinkedIn clichés just yet
After LinkedIn announced this year’s lists of the most overused words in its profiles yesterday morning, an array of people pulled theirs up to see whether they flaunted their “creative,” “effective” “track records” a bit too much.
A few tweeted that they had none of the 10 worn-out words in their LinkedIn profiles. Many others, including LinkedIn’s (LNKD) co-founder, couldn’t say their profiles were clear of clichéd terms.
“Creative” was the most overused term in the United States, Australia, Canada, Germany, the Netherlands, and the U.K., while in Singapore, professionals lean on “track record.” LinkedIn users in India are partial to the word “effective.” The U.S. list, drawn from the career site’s 135 million public profiles, also included shopworn phrases like “extensive experience” and “problem solving.”
While the survey may nudge some job seekers, consultants, and others to revise their profiles, before you eliminate all 10 words, it’s fair to consider whether any of them are going to be used by hiring managers or recruiters who may type these same words in LinkedIn searches when they’re looking for candidates.
This Is Why You Were Friended or Unfriended [STUDY]
While some Internet interactions are online-only relationships, the most common reason we add friends on Facebook is because we know people in real life.
According to recent research from NM Incite, for 82% of Facebook users, knowing someone offline is reason to add them on the social network. The next most common reason for adding a friend is having many mutual friends, a practice reported by 60% of users.
The remaining reasons for adding friends include superficial aspects of your Facebook profile such as physical attractiveness and friend count — which is not surprising considering many users make their posts and comments visible to only their Friends. You can see the complete results of the study in the graphic below.
Marketing Wisdom: Your peers share the surprising foundation that shaped their marketing efforts for 2011
One of my biggest lessons this year has been that social media engagement and success is much more about the conversations you begin and not the messages you push out. When we first implemented social and blogging last fall, we saw it as a way to replicate content in a number of areas, and I think we believed the rest would follow. What I learned [is that] the rest doesn’t follow until you engage in a conversation and provide true value. Not just message blasting to your audience.
As we learned more, we began continuing the conversations started out there with social and have seen tremendous results. Here are just a few examples:
- Clout and mentions have increased steadily as we have seen engagement spike.
- More customers are actively engaged than before.
- We are able to diffuse any negative comments or service issues with quick response.
- Sales and inbound leads have nearly doubled during this same time period.
Results speak volumes, but the conversations we have had over the past year resonate so much more.
- Carissa Newton, Delivra
Source: sherpablog.marketingsherpa.com
