Google rolled out Google Local on Wednesday morning, the company’s revamped take on Places and location-based information. The launch teaches the old Places a few new tricks, including adding Google Local pages across other Google verticals like Maps, Search and Mobile. (via Google Local: The Search Giant’s More Social Answer to Places - Mike Isaac - Social - AllThingsD)
Source: allthingsd.com
Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions. (via Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles)
Source: Mashable
Marketing Wisdom: Your peers share the surprising foundation that shaped their marketing efforts for 2011
One of my biggest lessons this year has been that social media engagement and success is much more about the conversations you begin and not the messages you push out. When we first implemented social and blogging last fall, we saw it as a way to replicate content in a number of areas, and I think we believed the rest would follow. What I learned [is that] the rest doesn’t follow until you engage in a conversation and provide true value. Not just message blasting to your audience.
As we learned more, we began continuing the conversations started out there with social and have seen tremendous results. Here are just a few examples:
- Clout and mentions have increased steadily as we have seen engagement spike.
- More customers are actively engaged than before.
- We are able to diffuse any negative comments or service issues with quick response.
- Sales and inbound leads have nearly doubled during this same time period.
Results speak volumes, but the conversations we have had over the past year resonate so much more.
- Carissa Newton, Delivra
Source: sherpablog.marketingsherpa.com
