Holiday E-commerce: Make online shopping a rewarding experience for customers
Tip #1: Let customers see the value of buying from you
Despite a wealth of available information on how to do things a little “bigger and better” this holiday season, it’s also good to remember that your deals need to cater to the customer, first, foremost and always.
Embrace potential customers by making your e-commerce a positive part of their holiday season, and not a reason they wished the yuletide was over. This can be done by creating a seamless, efficient shopping experience that builds upon your company’s (hopefully positive) year-round reputation, while extending a clear, powerful value proposition.
As always, your value proposition needs to succinctly tell the customer why they should buy from you, rather than your competitors. A throng of sites will be offering the latest dancing Muppet doll, so how do you make your company the one from which customers choose to buy? By delivering value others can’t, or won’t.
Whether this value comes through a wholly unique product offering, or testimonials that speak to the strength and validity of your brand, a value proposition is a key element of holiday marketing success.
Source: sherpablog.marketingsherpa.com
In its first significant blog post since last Friday’s IPO, Groupon announced new deal types and places, which aim to further personalize daily deals. Now when you login to your Groupon profile, you can say which types of deals you like, submit addresses for deals near your home, work or other favorite places, and then say if you’re interested in deals for men, women, or both women and men. New personalization features keep up-ing the ante in the daily deals space. (via Groupon’s Daily Deals Just Got More Personal)
Source: readwriteweb.com
A quarter of Google searches related to holiday shopping have come from mobile devices– at least in Australia. The search giant’s Australia site saw a 220% spike in shopping searches coming from mobile devices this year.
Australia has the second-highest smartphone usage in the world. Singapore is first. Google estimates, by the end of this year, more than 50% of Australian adults will own smartphones. It seems many of those smartphone owners are using their devices to search for this season’s gifts, to contact local businesses and to search for businesses’ locations. (via Google: Mobile Holiday Shopping Searches on the Rise)
Source: Mashable
Futurama by kidrobot. Lusting for them since August, but continually failing to purchase them. I think it’s time.
