Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the results that they send based on the handset; some phones are set up to pull from the desktop index using mobile indicators and phone-specific ranking factors. Other phones will trigger the mobile-only index that has been in play for a long time, serving mostly feature phones, older HTC and Windows Mobile phones and BlackBerrys. (via When & How Is The New Smartphone Bot Affecting Search Results?)
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Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the results that they send based on the handset; some phones are set up to pull from the desktop index using mobile indicators and phone-specific ranking factors. Other phones will trigger the mobile-only index that has been in play for a long time, serving mostly feature phones, older HTC and Windows Mobile phones and BlackBerrys. (via When & How Is The New Smartphone Bot Affecting Search Results?)

Source: searchengineland.com

Time Spent Streaming Outpacing Number of Streamers

streaming v. streamers

In the U.S., the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers, according to Nielsen.  Over the last three years, time spent watching video from home and work computers has more than doubled while the number of unique viewers increased 26 percent over the same period.

“The greater increase in time spent viewing compared to the number of unique viewers is likely due to an increase in the amount of video content available for viewers to watch, especially long-form content like movies and TV shows on sites like Netflix and Hulu,” said Jo Holz, SVP, Client Research Initiatives, Nielsen.

Android Phones and iPhones Dominating App Downloads in the US

smartphone-app-marketshare

In the U.S., 71 percent of those with smartphones own either an Android device or an iPhone. But when it comes to smartphone apps, iPhones and Android smartphones are even more dominant: 83 percent of app downloaders, that is, those who downloaded an app in the past 30 days, use iPhone or Android smartphones.

According to Nielsen’s latest data, 44 percent of all U.S. mobile subscribers now have smartphones. Among those who purchased a new mobile phone in the last three months, 56 percent chose smartphones. Android remains the leading smartphone operating system while Apple is the leading smartphone manufacturer.

Mobile Marketing: A look ahead to 2012

“I think mobile is obviously moving at a critical pace,” says Martin. “And it can often be daunting to try and keep up.”

He mentions one issue in the simple sheer number of mobile applications out there.

“I think the Apple App Store has over 400,000 applications. That makes it more and more difficult to differentiate yourself,” Martin explains.

And it’s not just applications.

Martin says, “A number of years ago, Nokia became the biggest camera manufacturer in the world, and that was an indication of where mobile would be going.”

He says this spread of cameras on phones served as one indication of how mobile devices are changing how people interact with everyday items, creating new marketing opportunities, and how “that convenience is a huge opportunity for brands and people.”

Source: sherpablog.marketingsherpa.com

Motorola Mobility wins injunction against Apple in Germany

On Friday morning, FOSS Patents reported that the Mannheim Regional Court in Germany ruled in favor of Motorola Mobility in one of the patent infringement cases brought by the company against Apple. It’s a significant ruling that represents a major victory for the company Google is in the process of buying.

The ruling includes an injunction that is “preliminarily enforceable” against Apple Sales International, Apple’s Ireland-based EU wholesale subsidiary. The injunction covers a wide range of products, including all iPhones as well as 3G-enabled iPads, since it deals with European patent 1010336 (B1), which describes a “method for performing countdown function during a mobile-originated transfer for a packet radio system.”

Tablet Owners Define New Category of Shoppers [INFOGRAPHIC]

The increasing number of tablet owners in the U.S. is changing the way people shop from in-store to online — 20% of all mobile ecommerce sales now come from tablets and 60% of tablet owners have purchased goods using a tablet.

Tablet users spend an average of one hour and 35 minutes on their devices and typically spend 10-20% more on purchases than shoppers without tablets. By 2016, mobile commerce is expected to increase to $31 billion in the U.S. – a tremendous jump from only $3 billion in 2010.

The Monday after Thanksgiving is one of the busiest online shopping days of the year as everyone returns to work and gets online. But according to a study conducted by IBM, which analyzed data from more than 500 leading U.S. retailers, mobile is playing a larger role in consumers’ shopping habits, especially around the holidays. The study found that traffic to retail sites from mobile devices is expected to more than double this month from last season, reaching 15 percent of all visits to retail sites. Last year on Cyber Monday, mobile visits totaled only 3.9 percent. (via Ho-Ho-Mo: A Record Number of Consumers Expected to Shop By Phone - Tricia Duryee - Commerce - AllThingsD)
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The Monday after Thanksgiving is one of the busiest online shopping days of the year as everyone returns to work and gets online.

But according to a study conducted by IBM, which analyzed data from more than 500 leading U.S. retailers, mobile is playing a larger role in consumers’ shopping habits, especially around the holidays.

The study found that traffic to retail sites from mobile devices is expected to more than double this month from last season, reaching 15 percent of all visits to retail sites. Last year on Cyber Monday, mobile visits totaled only 3.9 percent.

(via Ho-Ho-Mo: A Record Number of Consumers Expected to Shop By Phone - Tricia Duryee - Commerce - AllThingsD)

Source: allthingsd.com

ClickFox has put together an infographic on the effectiveness of mobile apps for customer engagement. If you’re deciding whether your business need a mobile app, you might want to take a look at this as additional data. If you’re in dining, maybe not. If you’re in mobile banking, and looking at an iOS app, maybe so. (via Infographic: Mobile Apps and Customer Engagement)
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ClickFox has put together an infographic on the effectiveness of mobile apps for customer engagement. If you’re deciding whether your business need a mobile app, you might want to take a look at this as additional data. If you’re in dining, maybe not. If you’re in mobile banking, and looking at an iOS app, maybe so. (via Infographic: Mobile Apps and Customer Engagement)

Source: readwriteweb.com

A quarter of Google searches related to holiday shopping have come from mobile devices– at least in Australia. The search giant’s Australia site saw a 220% spike in shopping searches coming from mobile devices this year. Australia has the second-highest smartphone usage in the world. Singapore is first. Google estimates, by the end of this year, more than 50% of Australian adults will own smartphones. It seems many of those smartphone owners are using their devices to search for this season’s gifts, to contact local businesses and to search for businesses’ locations. (via Google: Mobile Holiday Shopping Searches on the Rise)
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A quarter of Google searches related to holiday shopping have come from mobile devices– at least in Australia. The search giant’s Australia site saw a 220% spike in shopping searches coming from mobile devices this year.

Australia has the second-highest smartphone usage in the world. Singapore is first. Google estimates, by the end of this year, more than 50% of Australian adults will own smartphones. It seems many of those smartphone owners are using their devices to search for this season’s gifts, to contact local businesses and to search for businesses’ locations. (via Google: Mobile Holiday Shopping Searches on the Rise)

Source: Mashable

Instead of checking in, a new app paves the way for you to simply “arrive.” Arrived, which launched on Thursday, automatically checks you into locations based on your phone’s GPS data and tells friends that you’re there. Here’s how it works: You select locations — as specific as an address or as broad as a country — for which you’d like to alert friends of your presence. You add friends from your phone book (Facebook friends coming soon) to each location who will receive either a text message or, if they are also using the iPhone app, a push notification every time you’re there. (via Forget Check-In, New App Lets You Arrive)
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Instead of checking in, a new app paves the way for you to simply “arrive.”

Arrived, which launched on Thursday, automatically checks you into locations based on your phone’s GPS data and tells friends that you’re there.

Here’s how it works: You select locations — as specific as an address or as broad as a country — for which you’d like to alert friends of your presence. You add friends from your phone book (Facebook friends coming soon) to each location who will receive either a text message or, if they are also using the iPhone app, a push notification every time you’re there. (via Forget Check-In, New App Lets You Arrive)

Source: Mashable