Marketing Wisdom: Your peers share the surprising foundation that shaped their marketing efforts for 2011

One of my biggest lessons this year has been that social media engagement and success is much more about the conversations you begin and not the messages you push out. When we first implemented social and blogging last fall, we saw it as a way to replicate content in a number of areas, and I think we believed the rest would follow. What I learned [is that] the rest doesn’t follow until you engage in a conversation and provide true value. Not just message blasting to your audience.

As we learned more, we began continuing the conversations started out there with social and have seen tremendous results. Here are just a few examples:

  • Clout and mentions have increased steadily as we have seen engagement spike.
  • More customers are actively engaged than before.
  • We are able to diffuse any negative comments or service issues with quick response.
  • Sales and inbound leads have nearly doubled during this same time period.

Results speak volumes, but the conversations we have had over the past year resonate so much more.

- Carissa Newton, Delivra

Source: sherpablog.marketingsherpa.com

12 Notes/ Hide

  1. frogsocial reblogged this from daisykwan
  2. daisykwan posted this