Greying consumers are a gold mine for VCs
Most venture capitalists obsess on the latest shiny object for the 18-34 demographic. That’s remarkably shortsighted. The aging U.S. population is a potential gold mine for entrepreneurs who can build technologies to help this huge demographic remain active and stay in their homes as long as possible.
The cohort of Americans over age 55 is massive. “This is a huge market — $3 trillion in annual disposable income,” said Jody Holtzman, SVP of thought leadership for the AARP.
Source: gigaom.com
