Tablet Owners Define New Category of Shoppers [INFOGRAPHIC]
The increasing number of tablet owners in the U.S. is changing the way people shop from in-store to online — 20% of all mobile ecommerce sales now come from tablets and 60% of tablet owners have purchased goods using a tablet.
Tablet users spend an average of one hour and 35 minutes on their devices and typically spend 10-20% more on purchases than shoppers without tablets. By 2016, mobile commerce is expected to increase to $31 billion in the U.S. – a tremendous jump from only $3 billion in 2010.
