The Monday after Thanksgiving is one of the busiest online shopping days of the year as everyone returns to work and gets online. But according to a study conducted by IBM, which analyzed data from more than 500 leading U.S. retailers, mobile is playing a larger role in consumers’ shopping habits, especially around the holidays. The study found that traffic to retail sites from mobile devices is expected to more than double this month from last season, reaching 15 percent of all visits to retail sites. Last year on Cyber Monday, mobile visits totaled only 3.9 percent. (via Ho-Ho-Mo: A Record Number of Consumers Expected to Shop By Phone - Tricia Duryee - Commerce - AllThingsD)
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The Monday after Thanksgiving is one of the busiest online shopping days of the year as everyone returns to work and gets online.

But according to a study conducted by IBM, which analyzed data from more than 500 leading U.S. retailers, mobile is playing a larger role in consumers’ shopping habits, especially around the holidays.

The study found that traffic to retail sites from mobile devices is expected to more than double this month from last season, reaching 15 percent of all visits to retail sites. Last year on Cyber Monday, mobile visits totaled only 3.9 percent.

(via Ho-Ho-Mo: A Record Number of Consumers Expected to Shop By Phone - Tricia Duryee - Commerce - AllThingsD)

Source: allthingsd.com

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