A quarter of Google searches related to holiday shopping have come from mobile devices– at least in Australia. The search giant’s Australia site saw a 220% spike in shopping searches coming from mobile devices this year.
Australia has the second-highest smartphone usage in the world. Singapore is first. Google estimates, by the end of this year, more than 50% of Australian adults will own smartphones. It seems many of those smartphone owners are using their devices to search for this season’s gifts, to contact local businesses and to search for businesses’ locations. (via Google: Mobile Holiday Shopping Searches on the Rise)
Source: Mashable
