At Walmart Labs, we’re building a big and fast data group to combine store data with social media data in some meaningful way. For example, a Wal-Mart buyer in Arkansas doesn’t know the optimal time to stock football merchandise in Wisconsin. That buyer can look to the social streams to see when people in that region are tweeting about football or their favorite teams. Monitoring social media can even help Wal-Mart find breakout products. (via Search plus social equals richer shopping experiences — Tech News and Analysis)
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At Walmart Labs, we’re building a big and fast data group to combine store data with social media data in some meaningful way. For example, a Wal-Mart buyer in Arkansas doesn’t know the optimal time to stock football merchandise in Wisconsin. That buyer can look to the social streams to see when people in that region are tweeting about football or their favorite teams. Monitoring social media can even help Wal-Mart find breakout products. (via Search plus social equals richer shopping experiences — Tech News and Analysis)

Source: gigaom.com

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  1. daisykwan posted this